I am a T-Shaped UI/UX designer paired with marketing experience.
I create thoughtful experiences with the combination of design, business and marketing. I’m skilled in designing digital products with an iterative and data-driven approach. I enjoy communicating with development and marketing teams to solve more technical and brand awareness issues.
I am passionate about working on projects that have a positive impact on the surrounding society and the environment. On a team level, I strive to work with people who have different backgrounds, because I genuinely believe that diverse teams produce the best solutions.
Tampere Vocational College Tredu.
Business administration faculty.
Haaga-Helia University of Applied Sciences.
Faculty Business IT.
After graduating from advertising college, I wanted to develop my career in digital marketing. I was particularly interested in topics related to targeting, creation of promotional content, SMM, SEO and building or improving brand awareness in general.
In 2018, I joined Fintegra company as a marketing manager. Main scope of my work included building entire visual brand identity, launching targeting campaigns across different channels and develop company's websites using no-code platforms.
Over time, I started to realise that it is crucial to improve the product itself to achieve better marketing performance because it is not enough just to experiment with ads creatives and marketing channels. From this moment, I got interested in learning UX design. To advance my knowledge in UX and IT in general, I joined Business IT degree program in Haaga-Helia University. During my studies I studied how to conduct user research and usability testing, design user flows and wireframes and implement all that knowledge in real life projects at my work. I helped Fintegra to grow and become the largest immigration company in Finland so now it is recommended by Business Finland as a private service providers.